Integrity

Why Integrity Costs Us Business (and Why We're Okay With That): The Power of the NDA

This month, we lost a supplier relationship that had been part of our network since our founding. The reason? They wanted us to breach a client's NDA. We refused. They pushed harder. We stood firm. And honestly? We'd do it again tomorrow. In the world of food processing and CPG consulting, information is currency. A new sauce formulation. A...